APA
Kapferer J., . (2012). The New Strategic Brand Management: Advanced Insights And Strategic Thinking. : Kogan Page.
Chicago
Kapferer Jean-Noël, . 2012. The New Strategic Brand Management: Advanced Insights And Strategic Thinking. : Kogan Page.
Harvard
Kapferer J., . (2012). The New Strategic Brand Management: Advanced Insights And Strategic Thinking. : Kogan Page.
MLA
Kapferer Jean-Noël, . The New Strategic Brand Management: Advanced Insights And Strategic Thinking. : Kogan Page. 2012.