The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

By:

Kapferer, Jean-Noël

Language: English Publication details: London : Kogan Page , 2012.Edition: 5th edDescription: xviii, 492 p. : ill. ; 25 cmISBN:

9780749465155

Subject(s):

Marketing

DDC classification:

658.8343 KAP

Summary: Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

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Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.8343 KAP (Browse shelf(Opens below))	Not for loan	697509

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Reprinted 2015(twice)

Includes bibliographies and index

Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer.

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