Item type | Current library | Call number | Status | Barcode | |
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Anna Centenary Library 6TH FLOOR, B WING | 658.8343 KAP (Browse shelf(Opens below)) | Not for loan | 697509 |
Reprinted 2015(twice)
Includes bibliographies and index
Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.
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