Innovative B2B marketing : new models, processes and theory / Simon Hall

By:

Hall, Simon

Language: Eng Publication details: London Kogan Page 2022Edition: 2nd edDescription: xxi, 350 p. : ill. ; 24 cmISBN:

9781398604766

Subject(s):

Marketing

DDC classification:

658.8 HAL

Summary: Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations.

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.8 HAL (Browse shelf(Opens below))	Not for loan	697458

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Previous	658.8 GAM ; 1 Marketing Revolution : the radical new approach to transforming the business, the brand & the bottom line	658.8 GUP Marketing Analytics	658.8 GUP Business Correspondence & Reporting (BCR) \| Study Material	658.8 HAL Innovative B2B marketing : new models, processes and theory	658.8 HAN Digital marketing : strategic planning & integration	658.8 HIG The next big thing : spotting and forecasting consumer trends for profit	658.8 HIG;1 The next big thing : spotting and forecasting consumer trends for profit	Next

Includes bibliographies and index

Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations.

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Innovative B2B marketing : new models, processes and theory / Simon Hall

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