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Applied Case Studies In Marketing / S. Shajahan
Language: Eng. Publication details: Primus Books 2011 ChennaiEdition: 1st edDescription: xxxiv, 558 p. ; ill. ; 26 cmISBN:- 9789380607115
- 658.8 SHA
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library 6TH FLOOR, B WING | 658.8 SHA (Browse shelf(Opens below)) | Available | 659877 | ||
| Anna Centenary Library 6TH FLOOR, B WING | 658.8 SHA;1 (Browse shelf(Opens below)) | Available | 659878 |
Browsing Anna Centenary Library shelves, Shelving location: 6TH FLOOR, B WING Close shelf browser (Hides shelf browser)
| 658.8 RUD;1 Basics of Marketing Management : Theory & Practice | 658.8 SAX Marketing Management | 658.8 SAX;1 Marketing Management | 658.8 SHA Applied Case Studies In Marketing | 658.8 SHA;1 Applied Case Studies In Marketing | 658.8 WEL Handbook of developments in consumer behaviour | 658.8 WHI The complete idiot's guide to marketing |
This book focuses on the analysis of the marketing environment, STP marketing, relationship marketing and Internet-based marketing. These come supported with visuals, insights and illustrations from current marketing trends. While focusing on SWOT, PEST ANOSFF Matrix/ GE Matrix, Five Forces Model and STP marketing, the emphasis on basic marketing principles has been reduced.
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