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The language of advertising : modern themes in English studies edited by Guy Cook

Contributor(s): Publication details: New York Routledge 2008Description: 4 v. : ill. : 25 cmISBN:
  • 9780415412155
ISSN:
  • 2007003577
Subject(s): DDC classification:
  • 659.1014 COO
Item type: Books
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Current library Call number Status Date due Barcode
Anna Centenary Library 659.1014 COO (Browse shelf(Opens below)) Available 152158
Anna Centenary Library 659.1014 COO (Browse shelf(Opens below)) Available 152159
Anna Centenary Library 659.1014 COO (Browse shelf(Opens below)) Available 152160
Anna Centenary Library 659.1014 COO (Browse shelf(Opens below)) Available 152161

Content note : v. 1. Fundamentals -- v. 2. The social context of advertising language -- v. 3. Modes, media and case studies -- v. 4. Public relations and brands ; insiders and critics. Includes bibliographical references and index

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