Health & beauty : integrated brand systems in graphics and space / Victionary

By:

Victionary

Language: Eng Publication details: Victionary c2021 Hong KongEdition: 1st edDescription: 280 p. : col. ill. ; 26 cmISBN:

9789887972662

Subject(s):

Marketing

DDC classification:

658.827 MAR

Summary: In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well as specific range of needs. BRANDLife: Health & Beauty explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by upcoming and established healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centres, it offers visual inspiration and valuable insights as to how creativity and design ultimately affect the quality of experiences and outcomes.

Item type:

Reference

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.827 MAR (Browse shelf(Opens below))	Not for loan		654399

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Previous	658.827 HAM ; 1 Branding your business : promoting your business, attracting customers and standing out in the market place	658.827 LIN Private label : turning the retail brand threat into your biggest opportunity	658.827 LIN;1 Private label : turning the retail brand threat into your biggest opportunity	658.827 MAR Health & beauty : integrated brand systems in graphics and space	658.827 MIN Global Brand Management: A Guide To Developing, Building & Managing An International Brand	658.827 MIN;1 Global Brand Management: A Guide To Developing, Building & Managing An International Brand	658.827 PAT Branding : concepts and process	Next

In a world driven by well-being and appearances, the modern healthcare and beauty industry is a thriving one with consumer demographics that span across all layers of society. Besides the conglomerates that continue to dominate international markets, there has also been a large rise in independent companies with strong ideals and concepts that cater to a more comprehensive as well as specific range of needs. BRANDLife: Health & Beauty explores how compelling graphic identities and interiors play a crucial role in impacting the perceptions and promises offered by upcoming and established healthcare and beauty brands today. From eye-catching packaging on cosmetics and skincare products to effective spatial planning for hair salons and medical centres, it offers visual inspiration and valuable insights as to how creativity and design ultimately affect the quality of experiences and outcomes.

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Health & beauty : integrated brand systems in graphics and space / Victionary

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