Ai Strategy For Sales And Marketing / Katie King

By:

King, Katie

Language: English Publication details: 2022 New delhi koganpageDescription: xi, 274 p. :ill.: 23 c.mISBN:

9781398602007

Subject(s):

Management

DDC classification:

658.8002 KIN

Summary: AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Item type:

Reference

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.872 KIN (Browse shelf(Opens below))	Not for loan		696247

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Includes index

AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust.

Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

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Ai Strategy For Sales And Marketing / Katie King

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