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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood

By: Language: English Publication details: 2010 New Delhi Kogan Page India Private Limited Edition: 3rd edDescription: xvi, 320 p. ; 23 cmISBN:
  • 9788175545748
Subject(s): DDC classification:
  • 659.2 HAY
Summary: Corporate Reputation, the Brand and the Bottom Line uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented." "The underlying message throughout is that reputation management can enhance both the short- and long-term performance of a company. This book will be of great value not only to senior managers and directors but also to ambitious students of marketing and public relations.
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Includes index

Corporate Reputation, the Brand and the Bottom Line uses many global case studies and the viewpoints of top executives to provide constructive guidance on how to build a successful corporate reputation. Real-life disasters are featured, as are examples of companies where outstanding public relations policies have been implemented." "The underlying message throughout is that reputation management can enhance both the short- and long-term performance of a company. This book will be of great value not only to senior managers and directors but also to ambitious students of marketing and public relations.

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