Marketing With Strategic Empathy: Inspiring Strategy With Deeper Consumer Insight / Claire Brooks

By:

Brooks, Claire

Language: English Publication details: c2016 New delhi kogan page Description: xi, 228 p. : ill. ; 22 c.mISBN:

9780749477547

Subject(s):

Marketing & Communications

DDC classification:

658.8 BRO

Summary: We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

Item type: English Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.8 BRO (Browse shelf(Opens below))	Available		696184

Includes index

We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success.

Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.

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Marketing With Strategic Empathy: Inspiring Strategy With Deeper Consumer Insight / Claire Brooks

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