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Media/impact / Shirley Biagi an introduction to mass media
Language: English Publication details: c2017 Boston, MA Cengage LearningEdition: 12th edDescription: xxviii, 404 p. ill. 27 cmISBN:- 9781305580985
- 302.23 BIA
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Reference
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Anna Centenary Library 3RD FLOOR, B WING | 302.23 BIA (Browse shelf(Opens below)) | Not for loan | 691350 |
Browsing Anna Centenary Library shelves, Shelving location: 3RD FLOOR, B WING Close shelf browser (Hides shelf browser)
| 302.23 AHN The Network Turn | 302.23 BED lobalisation and social networking dialogue, disposition and emerging trends in Indian society | 302.23 BED;1 lobalisation and social networking dialogue, disposition and emerging trends in Indian society | 302.23 BIA Media/impact an introduction to mass media | 302.23 BIG Postmodern Media Culture | 302.23 BIG Postmodern Media Culture | 302.23 BUR Media and Society : Critical Perspectives |
Includes index
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace.
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