The international dictionary of marketing / Daniel Yadin : over 2,000 professional terms and techniques

By:

Yadin, Daniel

Language: English Publication details: 2006 India Kogan Page IndiaEdition: 1st edDescription: v, 441 p. ; 22 cmISBN:

9780749449247

Subject(s):

Marketing--Dictionaries

DDC classification:

658.8003 YAD

Summary: This title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet

Item type: English Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.8003 YAD (Browse shelf(Opens below))	Available		695952
Anna Centenary Library 6TH FLOOR, B WING	658.8003 YAD;1 (Browse shelf(Opens below))	Available		695953

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This title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. These include: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet

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The international dictionary of marketing / Daniel Yadin : over 2,000 professional terms and techniques

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