Handbook Of Field Marketing / Alison Williams, Roddy Mullin

By:

Williams, Alison ; Mullin, Roddy

Language: Eng. Publication details: 2008 London Kogan PageEdition: 1st edDescription: xxv, 241 p. : ill. ; 24 cmISBN:

9780749453800

Subject(s):

Marketing

DDC classification:

658.872 WIL

Summary: The Handbook of Field Marketing is an outstanding guidebook, explaining both the principles and practices involved in field marketing. The authors reveal the most successful filed marketing techniques to ensure profitable brand maximization for your company s product- whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales record. This groundbreaking title explores in depth the six different disciplines.

Item type: English Books

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.872 WIL (Browse shelf(Opens below))	Available		695963
Anna Centenary Library 6TH FLOOR, B WING	658.872 WIL;1 (Browse shelf(Opens below))	Available		695962

Browsing Anna Centenary Library shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.872 WHI E-Commerce; stratefy, technologies and applications	658.872 WIL The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing	658.872 WIL The multichannel challenge : integrating customer experiences for profit	658.872 WIL Handbook Of Field Marketing	658.872 WIL Tactical SEO : the theory and practice of search marketing	658.872 WIL;1 Handbook Of Field Marketing	658.872 WRI Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results	Next

Includes bibliographies and index

The Handbook of Field Marketing is an outstanding guidebook, explaining both the principles and practices involved in field marketing. The authors reveal the most successful filed marketing techniques to ensure profitable brand maximization for your company s product- whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales record. This groundbreaking title explores in depth the six different disciplines.

There are no comments on this title.

to post a comment.

Handbook Of Field Marketing / Alison Williams, Roddy Mullin

Browsing Anna Centenary Library shelves Close shelf browser (Hides shelf browser)

Find us on the map