Designing for behavior change /Stephen Wendel applying psychology and behavioral economics

By:

Wendel, Stephen

Language: English Publication details: c2020 Sebastopol, CA O'Reilly MediaEdition: 2nd edDescription: xxiv, 555 p. ill. 22 cmISBN:

9789352139910

Subject(s):

Human-computer interaction; Product differentiation; New products

DDC classification:

153.8 WEN

Summary: Designers and managers hope their products become essential for users―integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science―research that supports many products―to help your users achieve their goals using your product.

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Reference	Anna Centenary Library 3RD FLOOR, A WING	153.8 WEN (Browse shelf(Opens below))		Not for loan	691738
Reference	Anna Centenary Library 3RD FLOOR, A WING	153.8 WEN;1 (Browse shelf(Opens below))	1	Not for loan	691739

Browsing Anna Centenary Library shelves, Shelving location: 3RD FLOOR, A WING Close shelf browser (Hides shelf browser)

Previous								Next
Previous	153.8 PAR;1 Motivation Psychology	153.8 TUH CONFIDENCE YOUR PRACTICAL TRAINING	153.8 TUH;1 CONFIDENCE YOUR PRACTICAL TRAINING	153.8 WEN Designing for behavior change applying psychology and behavioral economics	153.8 WEN;1 Designing for behavior change applying psychology and behavioral economics	153.83 AND Commitment and resoluteness in rational choice Cambridge elements Decision theory and philosophy	153.83 HOL The science of intelligent decision making how to think more clearly, save your time, and maximize your happiness.	Next

Reprint, 2020

Includes index

Designers and managers hope their products become essential for users―integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science―research that supports many products―to help your users achieve their goals using your product.

There are no comments on this title.

to post a comment.

Designing for behavior change /Stephen Wendel applying psychology and behavioral economics

Browsing Anna Centenary Library shelves, Shelving location: 3RD FLOOR, A WING Close shelf browser (Hides shelf browser)

Find us on the map