Evaluating Public Relations / Tom Watson ; Paul Noble A Best Practice Guide to Public Relations Planning, Research and Evaluation

By:

Watson, Tom

Language: English Series: PR IN PRACTICE SERIESPublication details: 2008 New delhi Kogan pageEdition: 2nd. edDescription: IV, 252 P. Ill. 23 c.mISBN:

9788175543850

Subject(s):

Management

DDC classification:

659.2 WAT

Summary: Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

Item type: English Books

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Holdings
Current library	Call number	Copy number	Status	Date due	Barcode
Anna Centenary Library	659.2 WAT (Browse shelf(Opens below))		Available		696273
Anna Centenary Library 6TH FLOOR, B WING	659.2 WAT ;1 (Browse shelf(Opens below))	1	Available		696274

Includes index

Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews.

Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; word of mouth.

Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.

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Evaluating Public Relations / Tom Watson ; Paul Noble A Best Practice Guide to Public Relations Planning, Research and Evaluation

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