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The Conversation Company / Steven Van Belleghem

By: Language: Eng. Publication details: 2012 London Kogan PageEdition: 1st edDescription: xvi, 271 p. : Ill. ; 24 c.mISBN:
  • 9780749464738
Subject(s): DDC classification:
  • 658.8 VAN
Summary: Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.
Item type: English Books
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Holdings
Current library Call number Status Date due Barcode
Anna Centenary Library 6TH FLOOR, A WING 658.8 VAN (Browse shelf(Opens below)) Available 696071
Anna Centenary Library 6TH FLOOR, A WING 658.8 VAN ;1 (Browse shelf(Opens below)) Available 696072

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

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