The Conversation Company / Steven Van Belleghem

By:

Van Belleghem, Steven

Language: Eng. Publication details: 2012 London Kogan PageEdition: 1st edDescription: xvi, 271 p. : Ill. ; 24 c.mISBN:

9780749464738

Subject(s):

Management

DDC classification:

658.8 VAN

Summary: Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

Item type: English Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, A WING	658.8 VAN (Browse shelf(Opens below))	Available		696071
Anna Centenary Library 6TH FLOOR, A WING	658.8 VAN ;1 (Browse shelf(Opens below))	Available		696072

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Previous	658.8 KEL Introduction to Social Media Marketing: A Guide for Absolute Beginners	658.8 PAL Marketing Analytics	658.8 PAL;1 Marketing Analytics	658.8 VAN The Conversation Company	658.8 VAN ;1 The Conversation Company	658.8 WHE Leaning into six sigma a parable of the journey to Six Sigma and a lean enterprise	658.8 WHE Leaning into six sigma a parable of the journey to Six Sigma and a lean enterprise	Next

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company, but many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

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The Conversation Company / Steven Van Belleghem

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