The changing face of the Asian consumer : insights and strategies for Asian markets / Bernd Schmitt

By:

Schmitt, Bernd

Language: Eng Publication details: c2014 Singapore McGraw-Hill EducationEdition: 1st edDescription: 202 p. : ill. (some color) ; 24 cmISBN:

9781259071010

Subject(s):

DDC classification:

658.834 SCH

Summary: As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia.

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Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library	658.834 SCH;1 (Browse shelf(Opens below))	Not for loan	691603
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.834 SCH (Browse shelf(Opens below))	Not for loan	691602

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Includes bibliographical references

As Asia continues its economic growth, Asian consumers have become the focal point of business and commerce. How do Asian consumers behave in the marketplace? What makes them tick? And how can one grow the business with Asian consumers? This book helps to navigate and maneuver the complex and diverse landscape of Asia.

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The changing face of the Asian consumer : insights and strategies for Asian markets / Bernd Schmitt

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