Campaigns That Shook The World / Danny Rogers

By:

Rogers, Danny

Language: Eng. Publication details: 2015 London Kogan PageEdition: 1st edDescription: xii, 218 p. : ill. ; 24 cmISBN:

9780749475093

Subject(s):

Marketing Management

DDC classification:

659.113 ROG

Summary: Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty.

Item type:

Reference

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	659.113 ROG (Browse shelf(Opens below))	Not for loan		696177
Anna Centenary Library 6TH FLOOR, B WING	659.113 ROG;1 (Browse shelf(Opens below))	Not for loan		696178

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Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty.

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Campaigns That Shook The World / Danny Rogers

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