How to sell to retail : the secrets of getting your product to market / Clare Rayner

By:

Rayner, Clare

Language: English Publication details: 2013 London Kogan PageEdition: 1st edDescription: vi, 244 p. : ill. ; 23 cmISBN:

9780749466800

Subject(s):

BUSINESS & ECONOMICS Industries Retailing

DDC classification:

658.804 RAY

Summary: For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.

Item type: English Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.804 RAY (Browse shelf(Opens below))	Available		696095
Anna Centenary Library 6TH FLOOR, B WING	658.804 RAY;1 (Browse shelf(Opens below))	Available		696096

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Previous	658.8008 STR 50-Plus Market	658.802 ZOR Precision Marketing : Maximizing Revenue Through Relevance	658.804 RAY How to sell to retail : the secrets of getting your product to market	658.804 RAY;1 How to sell to retail : the secrets of getting your product to market	658.81 CHA Sales Management in 21st century	658.81 DID Effective sales enablement : achieve sales growth through collaborative sales and marketing	658.81 SAN Selling it the science of selling, buying, and deal-making	Next

Includes index

For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.

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How to sell to retail : the secrets of getting your product to market / Clare Rayner

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