The complete marketer : 60 essential concepts for marketing excellence / Malcolm Mcdonald and Mike Meldrum

By:

McDonald, Malcolm

Contributor(s):

Meldrum, Mike

Language: English Publication details: 2013 New Delhi Kogan Page IndiaEdition: 1st edDescription: xiii, 322 p. : ill. ; 23 cmISBN:

9780749466763

Subject(s):

Marketing

DDC classification:

658.8 MCD

Summary: A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix

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Holdings
Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.8 MCD;2 (Browse shelf(Opens below))	Available	697494
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.8 MCD;3 (Browse shelf(Opens below))	Available	697495
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.8 MCD (Browse shelf(Opens below))	Available	696093
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.8 MCD;1 (Browse shelf(Opens below))	Available	696094

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Includes index

A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. It applies the authors' marketing know-how to every aspect of the marketing mix

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The complete marketer : 60 essential concepts for marketing excellence / Malcolm Mcdonald and Mike Meldrum

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