More Guerrilla Marketing Research / Robert J. Kaden, Gerald Linda, Jay Conrad Levinson

By:

Kaden, Robert J. ; Linda, Gerald ; Levinson, Jay Conrad

Language: Eng. Publication details: 2010 London Kogan PageEdition: 1st edDescription: xviii, 349 p. : ill. ; 24 c.mISBN:

9780749460723

Subject(s):

Marketing & Communications

DDC classification:

658.83 KAD

Summary: More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research, destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.

Item type: English Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.83 KAD (Browse shelf(Opens below))	Available		696023
Anna Centenary Library 6TH FLOOR, B WING	658.83 KAD ; 1 (Browse shelf(Opens below))	Available		696024

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More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research, destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.

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More Guerrilla Marketing Research / Robert J. Kaden, Gerald Linda, Jay Conrad Levinson

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