Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.

By:

Kaden, Robert J

Language: English Publication details: 2007 New Delhi Kogan Page IndiaEdition: 1st edDescription: xiv, 232 p. ; 22 cmISBN:

9780749448998

Subject(s):

Marketing research

DDC classification:

658.83 KAD

Summary: Kaden destroys the myth that only big companies can afford marketing research. He focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys and how they can do it for far less money than they think.

Item type: English Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.83 KAD (Browse shelf(Opens below))	Available		695945
Anna Centenary Library 6TH FLOOR, B WING	658.83 KAD (Browse shelf(Opens below))	Available		695944

Includes index

Kaden destroys the myth that only big companies can afford marketing research. He focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys and how they can do it for far less money than they think.

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Guerrilla marketing research : marketing research techniques that can help any business make more money / Robert J Kaden.

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