Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond

By:

Hammond, James

Language: English Series: Sunday Times business enterprise seriesPublication details: 2008 New Delhi Kogan Page IndiaEdition: 1st edDescription: xii, 255 p. : ill. ; 23 cmISBN:

9780749454692

Subject(s):

Consumer behavior

DDC classification:

658.827 HAM

Summary: The only way forward for business success is creating a memorable brand and fixing it in the consumer s mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Provides essential, practical advice for independent business owners looking to increase recognition of their company.

Item type: English Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.827 HAM (Browse shelf(Opens below))	Available		695972
Anna Centenary Library 6TH FLOOR, B WING	658.827 HAM ; 1 (Browse shelf(Opens below))	Available		695973

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Includes bibliographies and index

The only way forward for business success is creating a memorable brand and fixing it in the consumer s mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Provides essential, practical advice for independent business owners looking to increase recognition of their company.

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Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond

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