Marketing Revolution : the radical new approach to transforming the business, the brand & the bottom line / Paul R Gamble ... [ et al. }

By:

Gamble, Paul R. ... [ et al. ]

Language: Eng. Publication details: 2006 London Kogan PageEdition: 1st edDescription: xii, 308 p. : ill. ; 24 c.mISBN:

9780749447762

Subject(s):

Marketing & Communications

DDC classification:

658.8 GAM

Summary: How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques.

Item type: English Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.8 GAM (Browse shelf(Opens below))	Available		695938
Anna Centenary Library 6TH FLOOR, B WING	658.8 GAM ; 1 (Browse shelf(Opens below))	Available		695939

How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM. This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques.

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Marketing Revolution : the radical new approach to transforming the business, the brand & the bottom line / Paul R Gamble ... [ et al. }

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