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The Experience-Centric Organization : How to Win Through Customer Experience / Simon David Clatworthy

By: Language: Eng Publication details: 2022 Mumbai Shroff Publishers & Distributors Pvt. Ltd.Edition: 1st edDescription: xv, 249 p. : ill. ; 24 cmISBN:
  • 9789352138746
Subject(s): DDC classification:
  • 658.4013 CLA
Summary: Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers. Author Simon clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization.
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Includes index

Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers. Author Simon clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization.

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