Optimizing Digital Strategy : how to make informed, tactical decisions that deliver growth / Christopher Bones ; James Hammersley ; Nick Shaw

By:

Bones, Christopher ; Hammersley, James ; Shaw, Nick

Language: Eng. Publication details: 2019 London Kogan PageEdition: 1st edDescription: xvii, 227 p. : ill. ; 25 c.mISBN:

9780749483722

Subject(s):

Marketing Management

DDC classification:

658.872 BON

Summary: Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.

Item type:

Reference

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.872 BON (Browse shelf(Opens below))	Not for loan		696224
Anna Centenary Library 6TH FLOOR, B WING	658.872 BON ; 1 (Browse shelf(Opens below))	Not for loan		696225

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets.

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Optimizing Digital Strategy : how to make informed, tactical decisions that deliver growth / Christopher Bones ; James Hammersley ; Nick Shaw

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