Digital Wars Charles Arthur

By:

Arthur, Charles

Publication details: 2014 London Kogan pageEdition: 2nd edDescription: 335p. 23cmISBN:

9780749472030

Subject(s):

Engineering & Technology

DDC classification:

338.470040973 ART

Summary: The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing. This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

Item type: English Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 4TH FLOOR, A WING	338.470040973 ART (Browse shelf(Opens below))	Available		696153
Anna Centenary Library 4TH FLOOR, A WING	338.470040973 ART (Browse shelf(Opens below))	Available		696154

The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.

This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include information on the latest developments and rising competitors Samsung, it also include a completely new chapter on how China moved from being the assembly plant for music players and smartphones, to becoming the world's biggest smartphone business.

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Digital Wars Charles Arthur

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