Crisis Communication / Peter F Anthonissen

Includes bibliographies and index

Crises have always been a part of the business world-yet they still take companies by surprise. Planning is absolutely essential if an organization wants to stand a real chance of surviving any kind of crisis. Every day, accidents and disasters make the news headlines. It is vital that companies are able to limit potential damage and provide a clear message from the organization involved to the public and the media. Crisis Communication provides indispensable information on a wealth of topics, including crisis preparation, crisis survival and reputation management. Written by communication experts from all over the world, this truly international and informative crisis manual is compelling reading for CEOs, general managers, marketing and communication officers, public relations practitioners and students of public relations. Senior management and leaders within companies embroiled in a crisis have learn t the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet, or toxic foods, drinks or medicines leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organization is immune to crisis. Everyday, businesses run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organization involved. Crisis Communication provides readers with practical advice on how to limit damage effectively by acting quickly and positively. This comprehensive & accessible title also explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies.