Direct, Digital & Data-Driven Marketing / Lisa Spiller

By:

Spiller, Lisa

Language: Eng Publication details: Sage Publications c2020 LondonEdition: 5th edDescription: xxviii, 752 p. : ill. (some color) ; 25 cmISBN:

9781529708172

Subject(s):

Marketing

DDC classification:

658.8 SPI

Summary: "In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field."

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Holdings
Item type	Current library	Call number	Status	Barcode
Reference	Anna Centenary Library 6TH FLOOR, B WING	658.8 SPI (Browse shelf(Opens below))	Not for loan	693251

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Previous	658.8 SHE;1 Marketing theory : evolution and evaluation of schools of marketing thought	658.8 SIN;1 Bahrupian Challenge Inventing the new HR	658.8 SOL Fashion and Luxury Marketing	658.8 SPI Direct, Digital & Data-Driven Marketing	658.8 WEL Handbook of developments in consumer behaviour	658.8 WES Marketing your business : make the Internet work for you, get into exports, learn about products and pricing	658.8 WES;1 Marketing your business : make the Internet work for you, get into exports, learn about products and pricing	Next

Includes index

"In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field."

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Direct, Digital & Data-Driven Marketing / Lisa Spiller

Browsing Anna Centenary Library shelves, Shelving location: 6TH FLOOR, B WING Close shelf browser (Hides shelf browser)

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