Basics of Marketing Management : Theory & Practice / R.B. Rudani

By:

Rudani, R.B

Language: Eng. Publication details: S. Chand and Company Ltd. 2022 New DelhiEdition: Rev. edDescription: xvi, 469 p. : ill. ; 24 cmISBN:

9788121931687

Subject(s):

Marketing Management

DDC classification:

658.8 RUD

Summary: This book contains all key aspects of maketing management and the matter is presented in lucid style.Some of the important topics addressed are: emerging issues in marketing, marketing environment and demand forecasting, marketing mix, marketing research.The chapter on case study, deals with 15 cases to assist students to perceive the market situation.Finally, project report in the marketing field is a unique chapter; helps students to prepare reports.Exercise for discussion at the end of every chapter helps to students assess and evaluate.

Item type: English Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library 6TH FLOOR, B WING	658.8 RUD (Browse shelf(Opens below))	Available		692778
Anna Centenary Library 6TH FLOOR, B WING	658.8 RUD;1 (Browse shelf(Opens below))	Available		692779

This book contains all key aspects of maketing management and the matter is presented in lucid style.Some of the important topics addressed are: emerging issues in marketing, marketing environment and demand forecasting, marketing mix, marketing research.The chapter on case study, deals with 15 cases to assist students to perceive the market situation.Finally, project report in the marketing field is a unique chapter; helps students to prepare reports.Exercise for discussion at the end of every chapter helps to students assess and evaluate.

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Basics of Marketing Management : Theory & Practice / R.B. Rudani

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