All The Worlds A Stage: A Personal Branding Story / Ambi Parameswaran

By:

Ambi Parameswaran

Language: English Publication details: Westland Business Chennai 2022Description: xvi, 166 p. : ill. (black and white) ; 21 cmISBN:

9789395073684

Subject(s):

Branding (Marketing)

DDC classification:

650.1 AMB

Summary: A brand is an identity—and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are.

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Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, A WING	650.1 AMB (Browse shelf(Opens below))	Available	686204
English Books	Anna Centenary Library 6TH FLOOR, A WING	650.1 AMB;1 (Browse shelf(Opens below))	Available	686205

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Includes bibliographical references

A brand is an identity—and it is certainly not restricted to products. Allow Ambi, Shankar, Rita, Kunal and Joe, who are back in college for their silver reunion, to bring alive for you the notion of people as brands. As they walk through the campus, rediscovering old haunts, the friends enter into an animated discussion. Their conversation offers keen insights into how each individual has a unique brand, which must be as thoughtfully cultivated as product brands are.

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All The Worlds A Stage: A Personal Branding Story / Ambi Parameswaran

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