The history of advertising language : the advertisements in the times from 1788 to 1996 Sabine Gieszinger

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Publication details: Bern Peter Lang c2001Description: xiv, 363 p. : ill. ; 22 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.10941 GIE (Browse shelf(Opens below))	Available		216984

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Previous	659.1092 SIM Frank unedited : the best of Frank Simoes	659.10922 SUT Globalizing ideal beauty : how female copywriters of the J. Walter Thompson advertising Agency redefined beauty for the twentieth century	659.10941 FLE Powers of persuasion : the inside story of British advertising : 1951-2000	659.10941 GIE The history of advertising language : the advertisements in the times from 1788 to 1996	659.109438 JOH American advertising in Poland : a study of cultural interactions since 1990	659.10944 MAR Marketing identities through language : English and global imagery in French advertising	659.1095 AIT How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them	Next

Includes bibliographical references and index

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