#you : build your personal brand / Charu Sabnavis.

By:

Charu Sabnavis

Language: English Publication details: : Sage Publications , 2021 New DelhiDescription: xx, 278 p. : ill. ; 22 cmISBN:

9789391370428

Subject(s):

Branding (Marketing)

DDC classification:

658.8 CHA

Summary: A strong personal brand does not come about by chance, it is the outcome of an endeavour towards creating and projecting the person you are. Just as a product needs active marketing and promotion to generate awareness and draw attention of potential buyers, a personal brand needs promotion to gain visibility and recognition amongst stakeholders. Opening doors for opportunities, resources and information, #YOU: Build Your Personal Brand talks about building and maintaining your personal brand. It will enable you to reinstate your ability to forge constructive relationships and build strong networks. The book also discusses how to present your personal style based on attire, communication, body language and confidence. Creating those positive first impressions, this book provides insights and practical tips for having a voice at the table.

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Holdings
Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library	658.8 CHA (Browse shelf(Opens below))	Available	654157
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.8 CHA (Browse shelf(Opens below))	Available	654156

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A strong personal brand does not come about by chance, it is the outcome of an endeavour towards creating and projecting the person you are. Just as a product needs active marketing and promotion to generate awareness and draw attention of potential buyers, a personal brand needs promotion to gain visibility and recognition amongst stakeholders. Opening doors for opportunities, resources and information, #YOU: Build Your Personal Brand talks about building and maintaining your personal brand. It will enable you to reinstate your ability to forge constructive relationships and build strong networks. The book also discusses how to present your personal style based on attire, communication, body language and confidence. Creating those positive first impressions, this book provides insights and practical tips for having a voice at the table.

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#you : build your personal brand / Charu Sabnavis.

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