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Concept Building Approach to Digital Marketing / Neeru Kapoor
Language: Eng. Publication details: Cengage c 2022 DelhiEdition: 2nd edDescription: xiv, 186 p. : ill. ; 24 cmISBN:- 9789355730305
- 658.872 KAP
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library 6TH FLOOR, B WING | 658.872 KAP (Browse shelf(Opens below)) | Available | 669070 | ||
| Anna Centenary Library 6TH FLOOR, B WING | 658.872 KAP;1 (Browse shelf(Opens below)) | Available | 669071 |
Browsing Anna Centenary Library shelves, Shelving location: 6TH FLOOR, B WING Close shelf browser (Hides shelf browser)
| 658.872 BUC ; 1 Wild thinking : 25 unconventional ideas to grow your brand and your business | 658.872 CAR Myths Of Social Media | 658.872 CAR ; 1 Myths Of Social Media | 658.872 KAP Concept Building Approach to Digital Marketing | 658.872 KAP;1 Concept Building Approach to Digital Marketing | 658.872 KAR Corporate Blogging In India | 658.872 KAR;1 Corporate Blogging In India |
This book is especially designed for the undergraduate students of commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. It provides a solid understanding of the basic concepts of digital marketing in most simplified manner. This book thoroughly covers the syllabus of Digital Marketing paper – such as concept, nature, functions, importance and challenges of digital marketing. The profile of e-customers and the process of customer relationship management (CRM) have been explained clearly. Various promotion tools used online and payment gateways are dealt with and concludes with a discussion on the ethical and legal framework for digital marketers.
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