Think Social Engagement / Ashwin Razdan - for god's sake, not just 'likes' and 'shares'!

By:

Razdan, Ashwin

Language: English Publication details: Vitasta Publishing ; 2013. New Delhi :Edition: 1st edDescription: 126p. ; xiv ; 22cmISBN:

9789380828879

Subject(s):

Social problems & social welfare in general

DDC classification:

361.2095 RAZ

Summary: Welcome to the world of Social Media - a territory where users have already created their network. They upload content, 'like' or 'dislike' what they see, and interact with their friends every day, every hour and sometimes every minute! This new segment of a highly expressive audience has defined interests, and is not shy of voicing its opinion. The phenomenal growth of such a population makes it important for brands to be more 'social' than ever before, and 'engage' with their audience to create a positive environment online.

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Holdings
Item type	Current library	Call number	Status	Barcode
English Books	Anna Centenary Library 4TH FLOOR, A WING	361.2095 RAZ (Browse shelf(Opens below))	Available	668605
English Books	Anna Centenary Library 3RD FLOOR, B WING	302.30285 RAZ (Browse shelf(Opens below))	Available	668604

Reprint, 2013

Welcome to the world of Social Media - a territory where users have already created their network. They upload content, 'like' or 'dislike' what they see, and interact with their friends every day, every hour and sometimes every minute! This new segment of a highly expressive audience has defined interests, and is not shy of voicing its opinion. The phenomenal growth of such a population makes it important for brands to be more 'social' than ever before, and 'engage' with their audience to create a positive environment online.

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Think Social Engagement / Ashwin Razdan - for god's sake, not just 'likes' and 'shares'!

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