Marketing Analytics / Seema Gupta and Avadhoot Jathar

By:

Gupta, Seema ; Jathar, Avadhoot

Language: Eng Series: Wiley Analytics Series for ManagementPublication details: Wiley 2024 New DelhiEdition: 1st edDescription: xxiii, 374 p. : col. ill. ; 24 cmISBN:

9789354242625

Subject(s):

Marketing

DDC classification:

658.8 GUP

Summary: Marketing Analytics gives marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book gives unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc. It provides nuances and trade-offs in using statistical/machine learning methods for various marketing decisions. It explains key marketing metrics and their use with an analytics technique. It gives common best practices of the industry with choice of methods for various decision problems.

Item type: English Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 GUP (Browse shelf(Opens below))	Available		667299
Anna Centenary Library 6TH FLOOR, B WING	658.8 GUP (Browse shelf(Opens below))	Available		667298

Includes index

Marketing Analytics gives marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book gives unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc. It provides nuances and trade-offs in using statistical/machine learning methods for various marketing decisions. It explains key marketing metrics and their use with an analytics technique. It gives common best practices of the industry with choice of methods for various decision problems.

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Marketing Analytics / Seema Gupta and Avadhoot Jathar

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