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Quantitative models in marketing research Philip Hans Franses and Richard Paap
Publication details: Cambridge Cambridge University Press 2001Description: xiii, 206 p. : ill. ; 26 cmISBN:- 9780521801669
- 2001025424
- 658.83015118 FRA
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.83015118 FRA (Browse shelf(Opens below)) | Available | 196854 |
Browsing Anna Centenary Library shelves Close shelf browser (Hides shelf browser)
| 658.83 ZIK Exploring marketing research | 658.83 ZIK Essentials of marketing research | 658.83 ZIK Marketing research | 658.83015118 FRA Quantitative models in marketing research | 658.83015195 CHA Statistics in market research | 658.83015195 CHA Statistics in market research | 658.830285554 BUR Basic marketing research : using Microsoft Excel data analysis |
Includes bibliographical references (p. 196-201) and index
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