Public relations for marketing professionals Roger Haywood

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Publication details: Basingstoke, Hampshire Palgrave c1998Description: vii, 227 p. ; 24cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.2 HAY (Browse shelf(Opens below))	Available		307817

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Previous	659.2 HAR Value-added public relations : the secret weapon of integrated marketing	659.2 HAR What Sponsors Want: An inspirational Guide for Event Marketers	659.2 HAY Manage your reputation : how to plan public relations to build & protect the organization's most powerful asset	659.2 HAY Public relations for marketing professionals	659.2 HAY Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value	659.2 HEA Today's public relations : an introduction	659.2 HEA Handbook of public relations	Next

Includes bibliographical references and index

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