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Online brand communities : using the social web for branding and marketing Online brand communities using the social web for branding and marketing

Contributor(s): Publication details: "New York, NY"; Springer; 2016Edition: "viii, 253p. ; hbk"ISBN:
  • 9783319248240
DDC classification:
  • 659.144 MAR
  • 22.659.144 MAR
Item type: Books
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