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Profitable marketing communications : a guide to marketing return on investment Antony Young & Lucy Aitken

By: Contributor(s): Publication details: London Kogan Page Ltd 2007Description: xii, 212 p. ; 24 cmISBN:
  • 9780749451561
ISSN:
  • 2006039729
Subject(s): DDC classification:
  • 658.8 YOU
Item type: Books
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