Profitable marketing communications : a guide to marketing return on investment Antony Young & Lucy Aitken

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Publication details: London Kogan Page Ltd 2007Description: xii, 212 p. ; 24 cmISBN:

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Current library	Call number	Status	Barcode
Anna Centenary Library	658.8 YOU (Browse shelf(Opens below))	Available	311762
Anna Centenary Library	658.8 YOU (Browse shelf(Opens below))	Available	581082
Anna Centenary Library	658.8 YOU (Browse shelf(Opens below))	Available	581083

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Previous	658.8 WYM Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings	658.8 YAN Marketing strategy	658.8 YOU Marketing technology as a service : proven techniques that create value	658.8 YOU Profitable marketing communications : a guide to marketing return on investment	658.8 YOU Profitable marketing communications : a guide to marketing return on investment	658.8 YOU Profitable marketing communications : a guide to marketing return on investment	658.8 YOU From products to services : insight and experience from companies which have embraced the service economy	Next

Includes bibliographical references (p. [203]-207) and index

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