Profit impact of marketing strategy project : retrospect and prospects edited by Paul W. Farris and Michael J. Moore

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Publication details: Cambridge Cambridge University Press 2004Description: xvii, 307 p. ; 24 cmISBN:

9780521840538

ISSN:

2004045742

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DDC classification:

658.802 FAR

Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 FAR (Browse shelf(Opens below))	Available		102319

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Previous	658.802 DOL Strategic marketing management	658.802 DOO CIM coursebook strategic marketing decisions	658.802 FAL Juicing the orange : how to turn creativity into a powerful business advantage	658.802 FAR Profit impact of marketing strategy project : retrospect and prospects	658.802 FAR The profit impact of marketing strategy project : retrospect and prospects	658.802 FER Marketing strategic	658.802 FIF Marketing strategy : the difference between marketing and markets	Next

Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002. Includes bibliographical references and index

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Profit impact of marketing strategy project : retrospect and prospects edited by Paul W. Farris and Michael J. Moore

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