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Product juggernauts : how companies mobilize to generate a stream of market winners Jean-Philippe Deschamps and P. Ranganath Nayak

By: Contributor(s): Publication details: Boston, MA Harvard Business School c1995Description: xii, 472 p. : ill. ; 25 cmISBN:
  • 9780875843414
ISSN:
  • 94039670
Subject(s): DDC classification:
  • 658.56 DES
Item type: Books
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