Private label strategy : how to meet the store brand challenge Nirmalya Kumar, Jan-Benedict E.M. Steenkamp

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Publication details: Boston, MA Harvard Business School 2007Description: xvii, 270 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 KUM (Browse shelf(Opens below))	Available		504209

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