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Making marketing happen : how great companies make strategic marketing planning work for them
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Making marketing happen : how great companies make strategic marketing planning work for them
Making marketing happen how great companies make strategic marketing planning work for them
Contributor(s):
"Smith, Brian D."
Brian D. Smith
Publication details:
Amsterdam
;
Butterworth-Heinemann
;
2005
Edition:
"xiii, 377 p. : ill. ; 24 cm. ; pbk."
ISBN:
9780750662482
DDC classification:
658.802 SMI
2.658.802SMI
Item type:
Books
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