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Markets of one : creating customer-unique value through mass customization
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Markets of one : creating customer-unique value through mass customization
edited with an introduction by James H. Gilmore and B. Joseph Pine II
Contributor(s):
Gilmore, James H
Pine, B. Joseph
Publication details:
Boston, MA
Harvard Business School
c2000
Description:
xxv, 210 p. : ill. ; 24 cm
ISBN:
9781578512386
ISSN:
99032967
Subject(s):
Flexible manufacturing systems
Product management
Relationship marketing
DDC classification:
670.427 GIL
Item type:
Books
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Anna Centenary Library
670.427 GIL (
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504504
Includes index
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