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Market-led strategic change : a guide to transforming the process of going to market
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Market-led strategic change : a guide to transforming the process of going to market
Nigel F. Piercy
By:
Piercy, Nigel F
Publication details:
Amsterdam
Elsevier
2002
Edition:
3rd ed
Description:
xvi, 762 p. ; 23 cm
ISBN:
9780750652254
DDC classification:
658.8 PER
Item type:
Books
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658.8 PAT
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Market-led strategic change : a guide to transforming the process of going to market
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Essentials of marketing : a global-managerial approach
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Learning aid for essentials of marketing learning aid
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Learning aid for use with basic marketing
Includes Index
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