Marketing the unknown : developing market strategies for technical innovations Paul Millier

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Publication details: Hoboken, NJ John Wiley & Sons 1999Description: viii, 240 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 MIL (Browse shelf(Opens below))	Available		434255

Originally published in French by Dunod (Paris), 1997. Includes bibliographical references (p. [219]-231) and index

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