Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line Paul R. Gamble ... [et al.]

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Publication details: London Kogan Page 2005Description: xii, 308 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 GAM (Browse shelf(Opens below))	Available		336178
Anna Centenary Library	658.8 GAM (Browse shelf(Opens below))	Available		476799

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Previous	658.8 FRI Go-to-market strategy : advanced techniques and tools for selling more products, to more customers, more profitably	658.8 GAL Marketing innovation user guide	658.8 GAM Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line	658.8 GAM Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line	658.8 GAM Up close and personal? : customer relationship marketing @ work	658.8 GAM Marketing Revolution	658.8 GAM Marketing Revolution	Next

Includes bibliographical references and index

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